But here are the raw numbers. Sports Business Journal recently reported that NFL media operations man, Brian Rolapp, sent a memo to all the teams to allay their fears over the consistently bad ratings. We’ve focused below on the up-and-down NFL TV ratings thus far this season. A 2020 NFL campaign that has been somewhat defined by a politically-based rift between outgoing President Donald Trump and the league of national anthem protests has also led to a lot of talk about NFL ratings on the boob tube. Game 1 of the Stanley Cup Final got off to a miserable start. Then, just as everything seemed to be going smoothly, it all stopped on Aug. 26. As always, though, perspective is needed when evaluating the NFL’s ratings. Of course, NFL football has been very good for TV too. The Giants and Jets had top 10 finishes in the social media category as well. 2. More proof we live in two totally different countries. Second, I haven’t seen the ratings for cable news on Saturday and Sunday, but I would imagine they were up significantly after the insurrection at the Capitol last Wednesday. That’s for sure. The opening “Sunday Night Football” game between the Los Angeles Rams and Dallas Cowboys in Southern California drew less than 19 million viewers. RANDOM VIDEO OF THE DAY: Here was the opening to Monday night's Jeopardy!, the first without Alex Trebek, in which Ken Jennings spoke eloquently about the legendary host. This was going to be among the primary indicators of the health of NFL TV ratings. He called for a boycott of the league. When the season resumed, the NBA had Black Lives Matter on every court. The episode features interviews with New York Post sports media columnist Andrew Marchand and reporter Armen Keteyian, who is an executive producer on HBO's upcoming Tiger Woods documentary, which I reviewed in Thursday's Traina Thoughts. What a day for Tom Brady on Monday. While things haven’t gone perfectly this year for ESPN, it hasn’t lessened the network’s desire to expand its NFL coverage. According to Sports Illustrated, the NFL’s rating issue lies primarily on the Jets and the Giants. According to the Nielsen Ratings, NFL television ratings fell 9.7 percent during the 2017-18 season. Arguments can be made that the product has created issues. Related: Raiders’ Vegas home opener draws huge TV ratings. Catch up with the latest hot stove news around MLB. The game generated 28 million viewers on CBS. NFL ratings were down significantly across the board for the week one slate of games. However, even as the league went silent about social justice as the year unfolded, its viewership got worse. Following the shooting of Jacob Blake by police officers in Wisconsin, the Milwaukee Bucks held a wildcat strike for Game 5 of their playoff series. On a day that saw league-wide player and team protests in Week 1, the NFL’s marquee broadcast suffered a massive ratings hit with two of the league’s most popular teams … Like any good relationship, this one remains a two-way street, benefiting both the broadcasters and the game. Before the NBA returned in the Orlando bubble, there was legitimate discussion about suspending the rest of the schedule. That added game may have been great for the die-hard NFL fan, but the fringe fan can’t, and won’t, spend 11 straight hours watching football. The Jets' hiring of head coach Robert Saleh has quarterback Deshaun Watson intrigued. The Cowboys, who went 8-8 last season and failed to qualify for the postseason, played in three of the five most-watched regular-season NFL games that aired on TV in 2019. An NFL official told the teams not to worry over the league’s crashing TV ratings, and said that the election and COVID are the reasons for lower viewership. The Boston Red Sox had Black Lives Matter signage along the bleachers at Fenway Park. Just a year after the MLB Playoffs drew a massive audience, things looked promising for baseball. Why’s the league experiencing a diminishing viewership? Overall ratings were down a whopping 16.1% from last seasonâs âThursday Night Footballâ opener between the Chicago Bears and Green Bay Packers. You have the people who take COVID-19 seriously on one side, and then you have this. This was a split from how the league handled the initial protests, headed by Colin Kaepernick back in 2016. NFL TV ratings remain king. which was a smash hit with social media users, which I reviewed in Thursday's Traina Thoughts. There was a lot of talk about said NFL ratings once the season started amid national anthem protests following the murder of George Floyd, among others, at the hands of authorities around the United States. NFL ratings were down from last year week one, even in games featuring major market teams in primetime. The opening game saw a dramatic ratings decrease from a season ago. While there’s no concreate evidence that a widespread boycott took place, some early-season primetime games saw NFL TV ratings decreases from a season ago. It’s also possible that 10 consecutive hours of football each day played a role here. The games are ratings behemoths that provide networks with advertising dollars, along with viewership that benefits the networks’ promotions and non-NFL programming. Following the murder of George Floyd by a then-Minneapolis police officer on May 25, the league opted to change its tune. However, ESPN is thinking even bigger than Monday Night Football. For comparison’s sake, the late-afternoon Sunday game between the Chiefs and Buccaneers drew 23 million viewers. Between coverage of identification of the rioters, news about impeachment talks and the decisions of Twitter and Facebook to ban the president’s accounts, cable news had no shortage of current events to cover. Frank Schwab. Jumping from a 7% regular-season drop to a 25% and 20% playoff drop doesn’t seem to make a ton of sense, but I have a couple of theories about why this happened: First, the added game on each day of the weekend gave us games from 1 p.m. There's also the issue of the Warriors going from the most exciting team in the league to one of the most unwatchable teams in the league. The contract with the NFL to broadcast MNF games ends in 2021 and contract talks are already underway. All ratings are accurate as of September 5, 2018 with the most recent downloadable roster (which is required for playing any online games). Though they haven’t made it past the divisional round of the NFL playoffs since winning the Super Bowl in 1996, the Dallas Cowboys are still America’s team. The NFL says it increased its average TV viewership to 16.5 million per game, a rise from the 15.8 million viewers it averaged last year. Throughout the first 13 weeks of the 2020 season, NFL TV ratings are down 7% from a season ago. That might not seem like a lot. There are five confirmed cases of the new coronavirus variant on Michigan athletic teams and 15 more presumed positives throughout the athletic department. Meanwhile, the NFL Network itself was television’s most-watched network on Dec. 26. Last week's SI Media Podcast was recorded Wednesday afternoon, before the disturbing events at the U.S. Capitol. Previous NFL TV ratings: 2019, 2018, 2017, 2016, 2015, 2014.Numbers obtained from various sources, including network PR, ShowBuzz Daily and Programming Insider. We have seen a mixed bag as it relates to NBC’s broadcast of “Sunday Night Football” thus far this season. The NFL is in the midst of negotiating a new broadcast contract with networks which is why Week 1's ratings decline is so troubling. The opening “Thursday Night Football” game between the Houston Texans and Kansas City Chiefs saw horrible numbers. The Dolphins’ stunning win over the Raiders Saturday night represented the most-watched NFL Network exclusive of the season. Related: What to make of decreased NFL ratings. The opening “Thursday Night Football” matchup back in Week 1 offered the NFL with a major wake-up call in terms of TV ratings. The Wednesday Week 12 game between the Baltimore Ravens and Pittsburgh Steelers, delayed three times due to COVID-19, saw 10 million viewers tune in. Players then locked hands in protests ahead of the game. It’s not known how this will be impacted moving forward. Based on the average total impressions of Tweets surrounding each game telecast, the New England Patriots were the most dominant team in the NFL from a social standpoint. That was a dramatic drop off from the 2019 season. Even with the NHL largely avoiding political messages and focusing primarily on the sport itself, none of it mattered. The NFL set, or came very close to, records in points scored, touchdowns and games decided by three points or fewer. Ratings News Get the latest news and information from across the NFL. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. Share. That’s a lot of time to be planted in front of the TV for people who use the weekends to get stuff done, à la Will Ferrell in Old School. The NBA and its players were the most active in calling for systemic change sin the United States and supporting the Black Lives Matter message. However, they remain the gold standard for other sports leagues in North America. 19 Mizzou upset No. When a delayed Opening Day finally happened on July 24, the game shattered MLB ratings. Whether it’s the ongoing pandemic or something else, said decline has forced networks to scramble and strengthen relationships with sponsors. Perhaps, the general public was not too interested in watching sports considering what’s going on in the United States today following the attack on Capitol Hill last week. This was repeated over and over again until things seemed to even out. That was not the case in 2020 with one debate between President Trump and president-elect Biden canceled and another midweek NFL game canceled. Players were angry about the latest incidents of police brutality, with some willing to give up a lot in the name of change. According to the Nielsen Ratings, NFL television ratings fell 9.7 percent during the 2017-18 season. And that follows the 8 percent drop in ratings from the season prior. If not, there’s a chance we’ll see more protests of this ilk during the 2021 NFL season. 1. Thursday night’s game between the Houston Texans and Kansas City Chiefs was down 16% in viewership from the Thursday night game last year, although it was up from the same game two years … It was a midweek game that started during work hours, both on the west coast and back east. First, he, and I'm going to use a gross phrase here, won the internet with this tremendous tweet. Competing against the NFL’s regular season and the NBA Playoffs, MLB’s broadcasts were routinely crushed in the ratings. Which Sporting Event Should Nickelodeon Aim to Broadcast Next? According to Sportico, ratings for the games were down 25% on Saturday compared to last year and 20% on Sunday. Meanwhile, 20.1 million viewers tuned in to watch Saints running back Alvin Kamara torch the Minnesota Vikings for six rushing touchdowns on Christmas Day. The most financially successful sports league in the world is in trouble. Reblog. Monday Night Football was already the lesser football package for NFL games and the decline in viewership hasn’t helped. Both of those teams play at MetLife Stadium in New York. Oscar da Silva's overtime buzzer-beater lifted Stanford over No. We have some more information about Week 16’s slate of action, and it’s pretty darn good for the league. No other sports or TV shows come close to generating those numbers. NFL TV ratings for Week 16 up significantly from last season . Curry hit his 2,561st career three-pointer on Saturday night against the Jazz, passing Reggie Miller for second on the all-time list. The combination of games being played in an empty stadium and sports fans having their attention divided across multiple sports led to a steep hit in ratings. Topics I discussed with Marchand include Boomer Esiason's filling in for Tony Romo, an update on Jim Nantz's contract situation with CBS, a problem for Fox's college football pregame show, Tom Rinaldi's leaving ESPN for Fox, ESPN's getting fooled by a fake Adam Schefter story and much more. And which factors are more critical than others in influencing the league’s popularity? You can listen to the podcast below or download it on Apple, Spotify, Stitcher and Google Play. The NBA, on the other hand, says the ratings of its ESPN games (there were 30 of them last season) are up by 18 percent and its TNT telecasts (16 games last season) have ratings that are up by 25 percent. Either way, this is something to watch heading into the divisional round next weekend. Despite having two extra games during the wildcard round the playoffs this season, interest was not there from football fans around the United States. SPORTS ILLUSTRATED is a registered trademark of ABG-SI LLC. That was obvious during the opening “Thursday Night Football” game between the Chiefs and Texans in Kansas City. New Orleans has the highest local rating on average LA Chargers the lowest. In fact, the NFL admitted its mistakes in that regard. Local TV ratings for each team. A 2020 NFL campaign that has been somewhat defined by a politically-based rift between outgoing President Donald Trump and … Saints average a league high 47.4 local rating translating to 304,000 TV homes tuned in per game. Then we learned he was mic'd up for the Bucs' playoff win against the Washington Football Team on Saturday. © 2021 ABG-SI LLC. Texans players stayed in the locker room for the national anthem. The Nickelodeon telecast of Bears-Saints on Sunday, which was a smash hit with social media users, generated 2.06 million viewers. It even led to a heated argument between Dallas Mavericks owner Mark Cuban and Sen. Ted Cruz. NFL's TV ratings improve across nearly every network as the controversy over player protests begins to abate. Chicago has the most local viewers on average, Jacksonville the least. There’s a number of things that could be behind the ratings decrease. No. There can be little doubt those channels pulled many fringe NFL fans away from the playoffs. Giants average 17.7 local rating this season translating to 1.3 million TV homes tuned in per game. https://www.si.com/.../2021/01/12/nfl-super-wild-card-ratings-down-big “TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience, and their opportunity to make money off remaining games during the lucrative holiday season narrows,” the Wall Street Journal reported this past weekend. 24 UCLA, handing the program its first PAC-12 loss of the season. Yahoo Sports. NFL Media reported on Tuesday that Saturday’s game between the Lions and Buccaneers drew 6.3 million viewers, which is up 13% from the same time slot last season. Any adjustments, Will be updated as the season progresses. 6 Tennessee Saturday night, securing its first road win over a ranked opponent since 2012. To answer these questions, we've […] This could very well end up being a 10-year low for the NFL on NBC. Faced With Covid Cases, Injured Players And Falling TV Ratings, The 2020 NFL Season Is Just About Survival Alex Reimer Contributor Opinions expressed by Forbes Contributors are their own. Most teams took part in some form of protest, with players kneeling or opting to stay in the locker room during the national anthem. 5. According to prime time ratings and viewership totals, MLB continues to rank #1 on television in the local markets where teams play, but overall, league ratings in prime time were down -6% compared to last season. On Tuesday morning, Sportico’s Anthony Crupi reported ratings for last weekend’s games were down big on Saturday (-25%) and Sunday (-20%). After missing out on Tony Romo, Peyton Manning and even Sean McVay, ESPN settled on its backup plan. When the six-game series ended, with the Tampa Bay Lightning celebrating over the Dallas Stars, it was the least-watched Stanley Cup in more than a decade. Tweet. 7. An unorthodox Sunday NFL schedule gave way to a week of steep ratings declines for the league’s network partners, which are currently 8% off the pace compared to last season’s deliveries.. On Sunday, 26 million people watched football. The 2020 NFL TV schedule on FOX, NBC, CBS, ESPN and NFL Network, including singleheaders, doubleheaders and Thursday, Sunday and Monday Night Football. All Rights Reserved. If that does happen, expect those in the “respect the flag” category to continue speaking out. After the election, the numbers were flat in comparison to the prior year. Unsurprisingly, ESPN, NBC, FOX and CBS all want a part of that. A lot of the NFL TV ratings numbers are dependent on specific matchups and competition on the air waves. Browns are America's team: NFL Network does fantastic ratings for Cleveland's win. the Wall Street Journal reported this past weekend, supporting both the Black Lives Matter movement, between the Chiefs and Texans in Kansas City, Raiders’ Vegas home opener draws huge TV ratings, released a statement following Floyd’s killing. That included Roger Goodell supporting both the Black Lives Matter movement and related protests. Major League Baseball released a statement following Floyd’s killing. The Los Angeles Lakers and Los Angeles Clippers seriously considered sitting out the rest of the NBA Playoffs. The NFL TV ratings are in decline and experts believe there are two teams responsible for driving down viewership. However, others will point to the politics of it all (more on that below). The NFL is expected to sign multiple record-setting contracts with television networks to renew and even expand broadcasting rights for future games. But given Joe Biden’s impending inauguration and the current news cycle, it’s hard to be sure the NFL can rebound right now. 1.A lot has been written about ratings for the NFL and NBA. One of the primary stories heading into the 2020 NFL season was a rift between outgoing President Donald Trump and the league over national anthem protests. With millions of Americans protesting across the United States, professional athletes were no longer staying silent. The NFL and NBA garnered the most attention for the efforts of players, teams and the league itself. Sunday's Browns-Steelers game was the most-watched prime-time show since last February's Super Bowl. Just like the NFL, MLB and NHL, the NBA’s ratings also took a hit. With the country in the midst of an election year, this was magnified even further. The NBA is coming off record lows for the Finals, while the NFL's numbers are down a little bit across the board. SPORTS VIDEO OF THE DAY: Happy 61st birthday to the Human Highlight Reel, Dominique Wilkins. Before the NFL season began, ESPN worked desperately to lure in a broadcasting crew that would entertain fans and increase viewership. This obviously did not sit well with POTUS and those who support him. But when we look at ad revenue, the economic downtick from COVID-19 and the NFL’s own revenue issues, it is no small thing. The National Football League (NFL) has seen its TV ratings consistently decline over the past few seasons. On Saturday, 21.8 million people watched football. ET to nearly midnight ET. Back in 2016, during the presidential election cycle, multiple “Thursday Night Football” games went up against debates. The 2020 World Series between the Los Angeles Dodgers and Tampa Bay Rays drew an alarmingly low audience. Be sure to catch up on past editions of Traina Thoughts and check out the Sports Illustrated Media Podcast hosted by Jimmy Traina on Apple, Spotify or Stitcher. When the GOAT is mic'd up, you watch the video no matter what. That’s a major downtick in ratings for the NFL. As you can see, NFL TV ratings might have declined thus far during the 2020 season. I’d predict the NFL viewership numbers will bounce back this weekend because the games are filled with stars like Aaron Rodgers, Josh Allen, Patrick Mahomes, Lamar Jackson, Baker Mayfield, Tom Brady and Drew Brees. Related: President Trump takes aim at NFL. Heck, the matchups might not have been seen as too juice. Find your favorite team's schedule, roster, and stats on CBS Sports. NFL TV ratings and viewership 2016-17; NFL TV ratings and viewership 2017-18; NFL team ranking by all-time regular season wins 2019; NFL - venue renovation / construction costs 2009 The official source for NFL news, video highlights, fantasy football, game-day coverage, schedules, stats, scores and more. There are discussions about the network, or its partner ABC, broadcasting a future Super Bowl. Aired on Fox and NFL Network, that viewership was up 19% from the NFL’s previous Christmas Day game between the Steelers and Texans in 2017. Ultimately, when NBA teams agreed to make more accommodations to help address justice reform and arenas would be used as polling places, the playoffs resumed. That’s obviously not the case. NFL TV ratings and viewership 2018, selected games NFL TV broadcasting rights annual value 1983-2021 Amount of time U.S. consumers spend watching NFL football on TV 2017 3. Share. And that follows the 8 percent drop in ratings from the season prior. 6. You can also follow Jimmy on Twitter and Instagram. Early ratings returns show the NFL's Sunday Night Football game was down over last week, but Thursday Night Football remained steady. Even with viewership dipping this season, nothing draws a bigger audience than NFL games. Things were even worse for the NHL. Below, we look at NFL TV ratings and the 2020 season with updates as the final quarter of the campaign plays out on our television sets amid the pandemic. Following the killings of George Floyd and Breonna Taylor by law enforcement earlier this year, athletes across the country started using their platform more than ever before. ESPN is also reportedly in a bidding war with NBC for the rights to Sunday Night Football. New York is the largest market in the U.S.; New Orleans is No. NFL ratings took a major hit during the 2016 election, with a 14-percent drop. Protests could potentially die down some should actual police reform take hold around the United States under President-Elect Joe Biden. It’s been a rather interesting year around the gridiron world. NFL ratings, a look forward: The 2020 NFL season is closing up shop on the regular schedule. As you can tell, it has been a mixed bag. Ratings fell by a staggering amount compared to the NBA Playoffs in 2019 and the NBA Finals suffered, too. Since then, things have trended both up and down. Those close to this situation called it “unheard of.” Some of the broadcast networks, such as CBS and Fox, has even considered advertisers pay less than what they had originally pledges to air ads during NFL games. The official source for NFL news, video highlights, fantasy football, game-day coverage, schedules, stats, scores and more. Not much of that had to to with networks and their relationships with sponsors as a decline becomes around around the football world. Unfortunately for the network, in a year that saw the company lay off 300-plus employees due to the COVID-19 pandemic, NFL ratings have taken a hit this season. 52. In one of MLB’s biggest moments this past season, San Francisco Giants manager Gabe Kapler and several players kneeled during the national anthem. 4. Last week, I wrote about the 7% ratings dip the NFL took over the regular season and predicted super wild-card weekend would produce excellent ratings based on the matchups, markets and star players involved. September 21, 2018. NFL TV ratings for the 2020 season. However, MLB also strayed from precedented and spoke during a time of civil unrest. 2020 NFL Power Rankings: 1-32 poll, plus post-draft winners for every team There are a handful of clubs who view themselves as a franchise quarterback away from the Super Bowl. As Burke explains, “The NFL’s ratings have fallen substantially less than TV as a whole.” But for every good bit of NFL ratings data, it’s easy to find numbers that tell a different story. held a wildcat strike for Game 5 of their playoff series. CBS says that is the highest rating for Nickelodeon in four years. Even the season’s NFL TV ratings have been interesting. Conor McGregor’s chase for the Lightweight Championship continues as he faces Dustin Poirier at UFC 257 from Fight Island. Additionally, Minnesota Twins skipper Rocco Baldelli spoke out about police brutality and the need for systemic changes within the country. With the Super Bowl just around the corner, Monday morning quarterbacking around the NFL’s nightmare 2020 TV ratings is about to kick into high gear. Declined thus far this season, nothing draws a bigger audience than games. Talks are already underway and even expand broadcasting rights for future games first 13 weeks of the Cup! 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