Make your point, purpose or plan crystal clear to every recipient. What's left is that you're basically asking a complete stranger to look at you. At my internship, much of my day is spent on email and in the business world, there is a real art to writing a good email. 2. Can you give me feedback?" If you're contacting a gallery, for example, mention the names of several artists they represent or show, and present your work in terms of theirs. The art of influential small talk. I'm the author of Leadership Is Hell and co-author of The Art and Adventure of Leadership: Understanding Failure, Resilience and Success. Somewhere in your email or DM, preferably really early on, you'd better establish either your credentials as an artist, a chain of referral which leads directly to them, or some other reason that's pretty overwhelmingly appealing as to why you're doing this, and why they should keep reading. Gallery owners in particular are constantly deluged with requests to show, represent, buy, sell, critique, give opinions, or just plain look at artists' art. But you are also a new member in the world of "I need to make sales to do this full time." Good luck and best wishes for success! I have no idea when this started or who the original perpetrators were, but now's the time to make your artist emails, direct messages and other contact attempts better. And be brief. “Crop and compress images. If not, you're likely to get nowhere by contacting them. Make clear that you're actually familiar with the gallery, their website, their social media profile, that you possess some degree of fluency about who they are and what they do, and most importantly-- that you care. You're welcome to call 415.931.7875 or send me an email. Galleries, dealers, curators, critics, yours truly, and fine art professionals everywhere receive way too many single-sentence emails and DMs like those above from artists the world over trying to get attention for their art. They don't have all day. In the meantime, like or comment on their posts (but only when you mean it, not to hype yourself or your art). I entirely understand and appreciate the fact that you're immersed in your art, deeply believe in what you're doing, and feel compelled to share, but randomly asking strangers to notice you for no identifiable reason other than because you're you is guaranteed to get you nowhere fast. 12. (This assumes of course that you have a good reason for emailing them in the first place.) No one reads the last line of your email. Even if you can’t immediately send back all the info that a person wants, or even if you can’t commit 100% to accepting an invitation, shoot back a note acknowledging that you got the message. Why? Approximately 183 billion emails are sent every day, which translates into two million every second. Break up those paragraphs. But if you find a long note is necessary, break up paragraphs with those good, old-fashioned carriage returns. You paint a pretty picture to draw people to you. By Marisa Santoro ... Storytelling, a subtle communication skill since the beginning of civilization, is often overlooked as a powerful business tool of influence. Also, leave company logos out of your email signature, because they often show up as attachments, and it’s hard for the recipient to guess which is the real attachment and which is just a meaningless vanity graphic. Try to complain less about email, and think of email as a metaphor for life: Take control of it and take full advantage of what it offers. 6. I will definitely remember it as a great example of a way artists can reach out to local businesses to help market themselves. 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