Glad you found it helpful, Ramit! opal jewelry), Create irresistible deals at great prices (like an earring, ring, & necklace set), Find the correct contact person (editor of a specific area of the magazine), Email them your info including pictures of your store and product, Offer to do a giveaway with them as incentive, Reach out to them more than once (they probably get TONS of emails! Do you notice anything similar about all of your customers? She specializes in women's services and is the author of "The Lean and Green Diet", Our digital marketing insights for brands, Why It’s Important to Repost on Instagram, How to Use Social Data Analytics to Inform Your Marketing Strategy. Generated $8,000 in revenue from a $905 postcard campaign! 1. Here’s their postcard so you see their special offer circled: Notice that HUGE image of that ring (and how it takes up almost the entire postcard)! So the idea is both CONSISTENCY of marketing and done well in advance (NOT last minute). It’s called Everywhere Small Business. You don’t want to spend your precious marketing dollars on promoting to EVERYONE. Your name and email are required to post. 96% of those visitors are not yet ready to become customers, according to Kissmetrics. They’ve asked you how much your pricing is for an engagement ring with 3 diamonds (that they saw on your website), and you quickly provide them an answer. Run social media marketing campaigns on the regular: weekly, monthly, or at your own interval. It’s a huge opportunity for jewelry marketing companies and running jewelry ads that work to grow your business. Also called an “email drip campaign,” it works in jewelry marketing by sending out emails on a predetermined schedule to prospects in a list that you create. It’s refreshing to find such original content in an otherwise copy-cat world. You can even donate a jewelry piece (maybe a lovely one that’s been hard to sell from your store’s inventory) for a charity auction in exchange for being featured in the organization’s newsletter and promotions. With PPC ads, you bid on keywords, like “jeweler” or “jewelry store.” Google AdWords (Google’s PPC platform) will suggest a bid for you, but you can actually bid however much you want. Thank you so much, Jafar! If there’s a BIG event coming up (like a golf tournament) you can see what it would take to become a sponsor of the event — getting your jewelry store marketing seen by lots of people who will think you’re generous and a responsible pillar in your community! When a prospect calls your business, you don’t want to waste the call. First, look at your customer base — the people who have already bought from you. To help you evolve, here are three easy tweaks you can make to capitalize on industry trends. By doing so, you will uncover a trove of powerful marketing assets. Think a blog is optional in terms of your jewelry advertisement ideas? If your brand does not have a social media presence, make it a priority to set up accounts on Facebook, Instagram, and Twitter. You don’t have to PAY to generate them as new fresh leads. Here are a few special offers that have worked for our jeweler clients: FREE sterling silver charm bracelet for any purchase over $125. Social media presence will make your prospects better acquainted with your brand when they see your presence on multiple social networks. Have a unique shop or specific type of jewelry you sell? And just like your logo being well done, your business cards shouldn’t be the cheapest you can find…. Following are the various ideas that you can use when it comes to social media marketing: 1) Do Local Search Marketing to find Right Audiences Reaching the right customers at the right time is one of those social media marketing ideas that every business uses. So check in to your social media a couple times a day to ensure you’re not missing any comments, messages, or prospects mentioning your business (@yourbusinessname) and how much they love your products! Plus, its benefits extend far beyond increasing sales. (They may return the favor by writing some positive reviews for you as well!) So here’s 21 ideas for social media content to help you shake things up. When you keep communication open with your customers, it’s hard for them to forget you —. submissions on your website so you’re on top of responding to leads at all times. What helpful content can you write about that will prove you’re a credible jeweler? Jewelers can generate big profits from each jewelry show by using marketing postcards to draw the right crowd. We will not publish or share your email address. Why not put a pop-up or lead capture form on that “About Us” page to capture more of the leads who read all about you and turn them into tangible leads you can actually contact and invite in to your store! Thanks for your comment. It’s probably worth it to hire a PPC professional to do it for you. Here’s how to get in contact with a magazine: Just ONE great featurette about your business and jewelry products can bring in lots of new customers for your jewelry store! While it may seem overwhelming, its importance cannot be overstated. You want to make sure those clicks are converting into leads! Take this case study of one of our clients as an example: William Effler Jewelers in Cincinnati, OH ran a postcard campaign promoting a 25-50%-off special offer that brought in an extra $25,000 in sales for their store’s 93rd anniversary sale. Make sure you are set up to receive real time alerts for prospect emails as well as contact form (and lead fill-in form — #10!) FYI, it’s against Google’s policy to outright solicit reviews from clients, so one way to add the Google review request in your email signature is like this: “Have feedback about your experience with us? ), Millions of online impressions (eyes on YOUR ads), Invest in high-resolution photos or your products (#2), Find your focus and stick to a niche (i.e. When a prospect calls in, you can ask what jewelry store marketing they saw. And the best direct mail to show off your jewelry store marketing? SEO is a continual process since Google and its algorithms (formulas) change all the time. From jewelry store marketing to marketing jewelry online, there’s NO end to the list of fancy marketing strategies available today…. See how the first organic listing for a jeweler (in the above search example) comes AFTER those Google Maps results. Customers today require FAST response and communication, otherwise you risk them finding another jeweler (your competitor). You can MATCH your Facebook ad’s special offer and design with that of your direct mail campaign. This is perfect if you’re small and selling to consumers (B2C) because a Facebook page can work as effective as a … Your social media content becomes the voice of your brand. I’m glad you found it helpful! Regards. You can take your logo one step further and have it put on multiple promotional items to easily (and inexpensively) boost your business’s branding and professional look. Having an attractive logo professionally designed for your jewelry marketing works for 2 reasons: Put yourself in your prospect’s shoes for a moment…. 1. Get creative and create a special offer you can use to drive in new prospects (and customers) to buy from you. What do I post on social media? Depending on the magazine, some will let you write your article for free as it contributes interesting content to their readership. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. Highlight customer stories to strengthen your brand story. That means you have to pay up for an ad, like this: I recommend running Facebook ads at the same time you’re mailing your jewelry postcards. You can offer a referral discount to businesses you partner with as well, such as, 15% off anything in your store if they refer you $500 worth of business. I’m so glad you found it helpful! , If people that write articles cared more about writing great material like you, more readers would read their content. Receipts that says: “ we love referrals marketed their jewelry store they... 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