ADVERTISEMENTS: Informal communication is also known as grapevine communication because there is no definite route of communication for sharing information. The informal communication spreads rapidly, often gets distorted and it is very difficult to detect the source of such communication. In this form of communication, information converges a long way by passing from one person to another person leaving no indication from which point it started. It is called the communication on the grapevine channel. Grapevines may have been used as a substitute for rope, presumably for clotheslines, so that the two expressions came to be used at the same time. It is essential to control this information flow else the information is likely to be misinterpreted or forgotten or overlooked. Grapevine is an informal channel of business communication. Why Communication is compared with grapevine in case of informal communication? The Grapevine. Of course 'heard it through the grapevine' is best known to us as the Motown song, recorded by Gladys Knight & the Pips in 1967 and by Marvin Gaye in 1968. Grapevine mills is a large shopping centre located just east of Lake Grapevine in Grapevine Texas. This is quite similar to the vine of grapes. Communication breakdown occurs if there is wrong perception by the receiver. The grapevine is flexible and personal and can spread information faster than the formal communication channels. It is characterized by lack of managerial control, trusted by employees, and it can be used to promote ones own agenda. It is kind of horizontal communication, which takes place within a group, between persons of equal status. At its northern end, Grapevine Canyon has long provided a vital line of communication between Southern California and the Central Valley. It's salutary that, whilst the telegraph is long gone, the person-to-person communication that preceded it is still going strong. The Informal communication is often referred to as the ‘grapevine’ as it spreads throughout the organization and in all directions without any regard to the levels of authority. Information Overload: Managers are surrounded with a pool of information. Why is informal communication called as grapevine communication Ask for details ; Follow Report by Ekam2346 13.03.2019 Log in to add a comment One type of informal communication is called 'the grapevine.' The canyon rises from the plains of the great valley into the Tehachapi Mountains and up to Tejon Pass, following the seasonal cascades of Grapevine Creek. The grapevine was the railroad’s communications system, which was also known as the clothesline telegraph. Grapevine communication is the informal network within every organization. It is called so because it stretches throughout the organization in all directions irrespective of the authority levels. Grapevine mill opened its doors in 1997 and is 1,600,000 square feet in size. 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