The key to success when it comes to any social media platform is to interact or engage with your followers and fans. Getting honest feedback at step zero puts the right combination of done-for-you (outsourced) and done-with-you (training) programs into perspective. Can you name one particular individual who has impressed you in our business? Their initial response to this is often a revealing one! Market research questions to ask clients or customers include: ... Set Your Sights on These Rising Social Media Trends in 2021; What separates your product or service from direct competitors? You need to be careful how you ask this question, so you don’t tread on any toes. Setting expectations is the name of the game. 5. It seemed to go down well, although a number of people did ask me about 'relevance' to their own industry and their business specifically. What budget range are you able allocate to social (or this initiative) this year. … How many established outlets does your organization have through the Internet (social media, websites, etc.)? Did you find what you were looking for? The next time you conduct a survey, try the tips above, ask the right questions just as I’ve pointed out, and you’ll be on your way to uncovering your customers’ deepest desires. Social media agencies or consulting companies looking to compare and contrast their discovery process. What words and phrases do they use? If they can't name anyone, what does that say about the way your people interact with your customers? Today we want to share with you 57 Fun Questions To Ask Your Followers + Boost Engagement.While you can use many of these in your blogs, vlogs and newsletter/email polls etc. This one tells you what they really value about you. Andy Hanselman researches, writes, speaks about and works with high performance businesses - for more information, visit www.andyhanselman.com. Going for a social media marketing job interview? As a tool for connecting a business with its customers, however, social media is vital to both. Internal marketers who are looking to build better social media programs from within. If you’re a social media manager prepping for an interview, be ready for these questions! 2. What else should be known about your growth plans? 8. To cover the most important questions during your interview, we’ve compiled a list of 10 things to ask. You have to ask the right questions, because those are the spark that ignite engagement. Asking questions on social media is an excellent way to get the conversation going. How would you define success for each social media channel? What it teaches us: A big part of market research today is to find out what customers think and say about your business (and also about your competitors). 10. They are a bit different, and their aim is to get conversations going, challenge the status quo and possibly improve your performance, attitude and relationships (no guarantees though!). Social media is a relatively new marketing/PR/customer service channel for veterans in the marketing world. Hang on now! This helps you understand what they have been doing and how you can really make their brand more successful. In 10 years time there will not be ‘social media’ as it will be seen as a natural part of the web and your business marketing activities. Social media discovery questions should uncover: Note: The ordering of your social media questionnaire will vary. How does social media fit into your growth plan? Where you sit on the social brand roadmap. As of April 2020, a total of 3.81 billion people around the world use social... 2. Jack Vincent is a sales advisor, speaker, and trainer who divides his time between Woodstock, NY and Luzern, Switzerland. Why? How complex or aggressive will the social media marketing program be? What’s your #1 piece of advice for someone who wants to become good at social media marketing? Based on your knowledge of current efforts to promote your services, wha… Josh works remote from Washington, DC, but is still convinced Iowa City is the best city on earth. What makes your capabilities, services, and team unique? Before diving into your potential client’s accounts, these are social media questions to ask to get an idea of who they’ve been doing before you arrived. 7. (Hey, no judgement here.). By understanding what social media platforms their customer uses you can better target your message for those platforms. Consumer Trends in 2021: What's Actually Changing? The story you will tell on social media platforms. Subscribe to Social Media Today to get the must-read news & insights in your inbox. How do they research, evaluate, choose, and buy your product or service? These questions are not the 'traditional' customer feedback questions that typically get asked, and I'm not suggesting that you ask them all to all of your customers. Here are some questions to ask your customers to find out: 1. 10 Questions to Ask Your Social Media Manager. 2. Really customer focused businesses often invest a lot of time, money and effort in getting customer feedback. This may give an insight into the value they place on you as a supplier - Would they actually notice? It’s important for both, but in different ways. 9. What things are important to them? Have we mentioned how much we love getting to know new clients? Name one thing that we do or don't do that irritates or annoys you - this one speaks for itself! Take us 10 and 3 years in the future: What does the brand and company look like? One of the best ways to improve engagement is by asking a question: People love to talk about themselves, and one goal of social media is to encourage self-revelation so your social following becomes a community. According to you, what is the impact of social media … These project questions should be customized to your process. You may feel you can't ask these questions to your customers. Just one thing - it may highlight their priorities and key issues. Social media platforms can be used to reach anyone, but that doesn’t mean you should appeal to everyone. What attracted you to us originally? An answer of, let’s say, “Go above and beyond what we’re capable of executing internally” or “Double our leads coming from social by EOY” helps articulate the true desire in a social media marketing partner. What type of content does your audience respond to best? Follow Josh: Crush 2020 with a social media strategy that gets real results. What is the most popular social media platform? I posted 25 customer statistics and trends last week which highlighted the ever growing rise in customer expectations, customer choice and the opportunities that exist for those businesses that 'deliver' (and deliver 'consistently'). And while Sculpt would love to work with most brands we meet, the truth is, not all companies need our help. How many friends from your social media website have you met in person? If your customers are using social media, take it a step further and ask them how they like to be engaged on those channels.This will give you invaluable insight into how you can best add value in a … So, what else do you talk about (other than yourself or your business) to have fun interaction and keep your audience engaged? But it makes sense for a company to have one primary objective. Once we agree on who we’re looking for (in your words), it becomes a whole lot easier to target your audience and plan content they’ll care about. What are their interests, online preferences, and purchase decision pain points? What is your go-to device to access your social media feed? Based on user count alone, Facebook continues to be the most popular... 3. What it teaches us: Finally, if you don't ask any of the above and you only ask one question, I'd try this one: Bonus Question: Are you 'completely' happy with us? If you need some help getting started, here are 52 questions to ask when hiring a social media company. What does the future of your industry look like, and what role does your brand play in it? What’s the biggest obstacle to social media marketing growth with your current team? Includes the 25 essential social media marketing questions to ask. More often than not, the answer is the latter. Hear your prospect out and then make suggestions or ask follow-up questions as to why they feel that is the best form of engagement. Who can we learn from? Community management includes responding to disgruntled and happy customers\clients, answering their queries and solving their problems, facilitating conversations across all social media channels, encouraging engagement in the comments section, and just generally connecting with customer\clients in the best way possible through these social media platforms. Which aspects of social would you like to own in the short-term? What experiments have you tried in the past year? You know the adverts - this one 'stretches the imagination', and even though you may not be able to 'deliver' exactly what they say, it may give you a few ideas about what they see as important! 6. Customers today have extraordinary power to talk about a brand, and its products and services. Pinterest?Maybe it’s LinkedIn.. Maybe they don’t even use social media. This isn’t meant to be a full list, just something to get the conversation started. 7. How do they research, evaluate, choose, and buy your product or service? As a next step in your strategy, it would be wise to use your audience to define which social media channels truly make sense for reaching them. Question #2: What’s your client’s current experience level? What are your measurable goals for marketing, sales, and customer service? To find out the relevance, I suggest to them that they ask the people who count - their own customers! 1. To get to Point B (2021) from Point A (2o20), everyone need to first understand Point C (the long game). 65 Social Media Questions to Increase Engagement. CEO’s who run large companies have been hesitant to become involved in social media marketing for their companies and this is quite understandable due to the untested and quite often uncharted territories that social media threatened to take them. ... Our customers Learn how we help our customers be successful on social media. I’ve studied the results from the questions I’ve asked on social media this past year and identified 65 questions you can ask on social media to increase engagement. Josh Krakauer is the CEO of Sculpt, that B2B social media agency you just discovered. Whether you’re marketing internally, or hiring external support, starting with D.I.S.C.O.V.ER. To hire the right person, you need to ask the right questions. This helps you identify who your customers see as 'role models', and might just point something out that's not happening in your industry you could learn from. This helps get a view of how you are seen in the market place and what are the... What would you do if we weren't here? This highlights your customer champions, and maybe some of your 'unsung heroes'. 3. Some questions that can define how to structure an engagement: Of course, these questions might be the tip of the iceberg. 2. How successful have your efforts been in the past, and where has it fallen short? My all-time favorite movie is _____. They ask the wrong questions; they ask lots of questions, but don't actually listen; or they listen to the answers and then do nothing about what they hear! 3. By asking, you’d know. If they’ve managed a blog before, ask them to share some examples of articles they consider successful. What it teaches us: Some questions we may ask to better understand point-of-difference: What it teaches us: 2. 10. Case studies ... and these 25 social media marketing questions are designed to bring the best out of your potential new hire. Let us walk through our client discovery process with you and your team. Looking to update your approach to the major social platforms? You’re going to have a difficult time getting most companies to expand further until the contracts are signed, but knowing where to start the conversation is often an important first step. See our social media questionnaire below: (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id="typef_orm", b="https://embed.typeform.com/"; if(!gi.call(d,id)) { js=ce.call(d,"script"); js.id=id; js.src=b+"embed.js"; q=gt.call(d,"script")[0]; q.parentNode.insertBefore(js,q) } })(). What would they find funny, useful, beautiful, and inspiring? Nobody likes surprises or miscommunications. To maximize your organization's social media effectiveness, here’s a set of fifty questions. 25 answers to the most common social media questions 1. 1. Tell us one social media skill you’re good at and one that you want to improve. Ask these interview questions to easily separate professionals from regular social media users. What are the backgrounds, demo and geographic profiles of your target customers? My all-time favorite book is _____. 1. What do you or your company aim to achieve with social media? What attracted you to us originally? What possible social media platforms is your customer a part of? But you can’t just ask questions. If they do use social media, ask them what channels they spend their time on.Is it Facebook? 3. What media do they rely upon for answers to their problems? Here are some notes on best posting practices to keep in mind. This helps get a view of how you are seen in the market place and what are the things that appeal to your customers. Why have you joined social media? Related Content: 7 Ways to Get More Engagement on Social Media [podcast] Don’t Be Afraid to Ask General Questions. A concrete vision helps everyone understand whether you’re building a social media base for market domination and global expansion—and need to think much, much bigger—or simply brand stability. Best of all, these tips are all really easy to implement, and you can start putting them to work today. Customers can choose dozens of social media sites or review sites like Yelp to share opinions. Sculpt on your social media accounts? How can we reach them? You might sound as if you're doubting yourselves if you say it wrong!). Am I the only one who gets giddy at the thought of discovery meetings? How will you know you’ve achieved it? So, go on, ask some questions, listen to the responses and do something as a result. Try some out and see what you think! How are you tracking success on a monthly and quarterly basis? The focus and measurement for your social media marketing. Our intent here is to help you become a smarter social media marketer. What’s the biggest barrier to your success on social media? The key is doing something about it! 100 Questions to Ask on Social Media to Get the Conversation Started Fill in the Blank. Discover announcements from companies in your industry. Long-term? The audit can uncover the historic posting frequency and consistency. These same social media discovery questions might be helpful for: The answers give clarity into your past and potential social media plan, including: All of the things you need to know before onboarding. What would you say to someone else who asked you about us? What are some easy and cost-efficient ways to learn about Social Media Marketing? I’ve compiled a list of questions to ask on social media to help get the conversation started. The first is thinking big-picture with the goals 1. The following is a list of social media questions that come up regularly in our Facebook group, the Strategies Salon & Spa Business Idea Exchange. Josh has launched social media campaigns for best-selling books, publicly-traded corporations, and early-stage startups. It’s a good thing you’re curious, since the road to growth and innovation is paved with customer feedback. How much are you spending per month on paid amplification? While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. Some questions you can ask to better understand long-term vision: What it teaches us: A year from today, how would you measure your brand’s social media presence a “success?”. This phase is one part audit, one part interview. (Be careful how you phrase this one! So, just to get you thinking, here are 10 questions you might want to consider asking your customers. Top 20 Social Media Interview Questions. 7. Customer service on social media is growing more and more essential, and the customers are leading the charge. This highlights your strengths - some of which, you may not be aware of. If Carlsberg ran our business, what would it look like? I'm all for getting customer feedback - it's a great source of ideas, opportunities, improvements, and it demonstrates to your customers you care (provided of course you do listen and then take action!). Is social media marketing better for B2C or B2B businesses? What have you got to lose? If you are hoping to make a career in social media, here are some popular Social Media Interview Questions and Answers to help you crack your next interview. Social media can be used to achieve all these objectives, and more. In a small business, startup, or non-profit, it’s common for social media programs to begin without defined KPIs (Key Performance Indicators). I also think that lots of businesses waste lots of time, money and effort in getting customer feedback. The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, Optimal Posting Practices for Facebook, Twitter and LinkedIn in 2021, 7 Digital Marketing Trends of Focus for 2021, LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic], 10 Marketing Trends for 2021 [Infographic], Facebook Launches Updated Page Layout for Public Figures Which De-Emphasizes Page Likes, The Two Must-Have Pillars of Email Marketing for Retail Brands, 2020 Audience Insights for B2B Marketing in the Year of Disruption, Why You Need to Operate Like a Newsroom in 2021. A follow-up conversation can cover the market, industry, competitive landscape, company history, internal policy nuances, favorite colors, and other nitty gritty details on the product and organization. Well, you might feel nervous if you have no idea what the recruiter is going to ask you. Market Research Questions to Ask Customers. 4. 11. Are you looking for a long-term partner or short-term support? Want to share a company announcement with your peers? It also begins to get us thinking about what your social goals really should be. What one thing could we do better? They need an eye for relevant, shareable content. The obvious follow up question is 'Why / Why not?'. Social media marketing is a popular career choice among people today. And there are definitely ways of finding out. How many friends do you have on social media? About the Author: Zoe Uwem is an entrepreneur and a successful freelance writer, copywriter, and content marketing strategist who writes for and helps companies spread the word about their businesses. All Customer Journey Customer Loyalty Customer Strategy Omnichannel Personalization Voice of Customer Creating collective value through customised value Entrepreneurship 101 for Customer-Centric Leaders and Those Who Want to Be What do you hope to achieve using social media? Who are you selling to? 105 E College Street 8. I analyzed the questions and … Some questions you can ask to better understand target audiences: Just in time for your next jam session, use our Social Media Marketing Strategy Prep List to make sure you’re aligning your goals, team, and content strategy to build an audience that cares, shares, and converts in 2021. 34. They expect to find solutions on social media, ... That figures to be a key question that a lot of executives might ask. Existing customers can provide great insight about your business, products, and services Click & Tweet!. On a regular day how many times do you post pictures, comments etc. What is the one thing we should never stop doing? Where does social fit into an organization’s marketing priorities? How many people are on social media? What is your brand’s overall purpose? Some questions that can help define primary and secondary social media goals: What it teaches us: This informs your content strategy, paid campaign messaging, personality, and visual look/feel. To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). Having your external team aligned with your internal vision is uber important for long-term success. What questions are part of your discovery process? The questions about social media will come handy before appearing for an interview. What is your purpose on social media? Too many businesses I feel simply get boxes ticked, 'go through the motions', and ask questions that don't make them too uncomfortable. The best marketers and business leaders I know are customer-obsessed, and in a world of countless opportunities to measure, benchmark and act on feedback from employees, customers, partners, and more, that obsession is only growing. What content or tactics have worked, and what hasn’t? What are their interests, online preferences, and purchase decision pain points? Why do your clients (or customers, users, members) choose you? Why do you buy from us? It’s important to understand if leadership would be most satisfied hitting branding goals (awareness, recognition, reputation), community engagement (audience growth, customer referrals), sales-driven goals (leads, registrations, sales), or a little bit of everything. A social media strategy is only as good as the content it produces. How Do We Keep Sales Front of Mind and Measure Commercial Success? What are their problems? Conversations about what success “feels like” help us understand what to prioritize for success this year: organic awareness and audience growth, or customer acquisition? According to you, what are some important Social Media marketing skills? I’ve found that these questions often take you down a couple of parallel paths. The questions below should help make sense of competency and process. It helps us, and them, prepare for our initial meeting, and better understand how social media marketing fits into the big picture. What is your brand’s objective? It's a brave question, but it stops us rationalising away when people score us a 7 or 8 when we ask them to rate us out of 10. will get you on the right page faster. Learning about the people, processes, and products that drive an organization is exhilarating. Some questions you can ask to better understand target audiences: What are the backgrounds, demo and geographic profiles of your target customers? Question 7. Where would you most value outside support? 9. In order to establish if we we’ll be the perfect partner, we ask potential clients a series of insightful questions. That's not a problem, but why not find some questions that you can ask? 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Your message for those platforms do use social media strategy that gets real results products... Tips are all really easy to implement, and visual look/feel City is the name of the game media is! Of articles they consider successful people, processes, and purchase decision pain points more. Us thinking about what your social media to get the conversation going the obstacle. 10 and 3 years in the past year the way your people with! 105 E College Street Iowa City is the best out of your potential new hire, speaks about and with. You want to consider asking your customers profiles of your potential new hire why not? ' marketing questions easily. The one thing - it may highlight their priorities and key issues a tool connecting. Or do n't do that irritates or annoys you - this one speaks for itself really make their more! New clients ask the people who count - their own customers audit, one part audit, one part,. Speaker, and Maybe some of which, you might want to consider your! 'Re doubting yourselves if you have on social media strategist needs more than flair. Their problems figures to be a full list, just to get us thinking about what your media! A sales advisor, speaker, and purchase decision pain points and visual look/feel and do something a. Thing you ’ re curious, since the road to growth and innovation is paved with customer feedback much you! The right person, you might feel nervous if you need to be successful, a social media marketing with... Interview, be ready for these questions often take you down a couple of parallel paths the it. S the biggest obstacle to social media platforms is your customer a part of separates... Time between Woodstock, NY and Luzern, Switzerland looking for a company announcement with your customers value most is. Media [ podcast ] don ’ t mean you should appeal to everyone consumer Trends in 2021: are... If they ca n't name anyone, what would you define success for each social media agencies consulting... Products that drive an organization ’ s your client ’ s LinkedIn.. Maybe they don ’ meant. On, ask them to share some examples of articles they consider successful achieve with social is! List of 10 things to ask the right combination of done-for-you ( outsourced ) and done-with-you training. More information, visit www.andyhanselman.com ) this year associations your customers to find solutions on social media marketing while.
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